Lead, Email Marketing

About Us   At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re not just a part of that movement—we’re leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow’s world at work.  About The Opportunity WeWork is looking for an organized, detail-oriented email marketer to support the development, implementation, and management of global campaigns to members, prospects, and brokers. You’ll be part of WeWork’s global Email, CRM, & Web team, reporting to the Manager, Email Marketing, and be a key partner to the broader Marketing organization, Sales, Technology, and Member Experience teams. This role will help with campaign setup, quality checks, scheduling, and reporting, while keeping production moving by tracking briefs, assets, approvals, and deadlines across teams. You’ll also manage content updates on our digital in-building screens. This is a hands-on individual contributor role suited to someone early in their marketing career who enjoys both campaign execution and project coordination. You’ll work with your manager on campaign priorities, testing opportunities, and ensuring the email production process flows smoothly. You will have hands-on email development experience and the opportunity to grow your email operations skillset. This person should thrive in environments with high cross-functional collaboration and be comfortable working at a fast paced company with a global footprint.  You must be capable of facilitating project review meetings, drafting comprehensive campaign briefs, and evaluating performance metrics fluently in English. Responsibilities Support the production of global email campaigns targeting members, prospects, and brokers, by updating HTML, links, and images within email templates Partner with stakeholders to develop email request briefs for new campaign builds and ensure all elements are complete before entering production (ie. Note missing elements like UTMs, images, targeting, etc.) Identify testing opportunities for improving email engagement and driving higher attribution by optimizing messaging across subject lines, CTAs, and personalization Manage the efficiency of the team’s production queue through stakeholder management, ensuring requests align with team capacity  Implement extremely detail-oriented reviews while emails are in production, flagging any issues, missing assets, or risks early in the process Manage, develop, and execute content strategy for WeWork’s digital in-building screens globally, managing intake via JIRA, developing new creative templates, and uploading onto building screens Back the team’s strategy on an ongoing basis, ensuring team production and performance documents are current with existing templates, offers,…