Lead, Integrated Marketing

About Us   At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re not just a part of that movement—we’re leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow’s world at work.  About the Opportunity WeWork is seeking a detail-oriented, execution-minded Integrated Marketing Lead to support the planning, management, and execution of our go-to-market and product marketing initiatives. Reporting to the Sr Manager, Integrated Marketing and working closely alongside the Integrated Marketing Sr Lead, you will serve as a key execution engine for segment specific initiatives, product launches, and market expansions—utilizing owned, earned, and paid channels to drive brand awareness, demand, and member retention. This role is ideal for a proactive project manager who excels at turning core product positioning into market-ready assets, keeping timelines on schedule, and managing the delivery of executive review materials. Key Responsibilities: Campaign Execution Support the day-to-day execution of multi-channel go-to-market (GTM) campaigns for product launches and segment-specific initiatives. Coordinate asset creation across marketing teams including Digital, PR, Events, Content, and Creative ensuring campaign elements are completed on schedule, and compiled into holistic campaign documentation. Manage asset QA and approval routing , conducting quality assurance checks on links, landing pages, and creative specs while routing materials through legal reviews. Asset & Material Support Own the creation and delivery of marketing materials resulting from strategic alignments with Tech, Product, Sales, and Member Experience teams. Apply established product positioning and messaging frameworks to draft baseline campaign copy, promotional collateral, and sales & community toolkits. Process & Operations Coordination Maintain team status trackers, deliverables, and global marketing calendars , proactively identifying potential delays and keeping daily action items moving forward. Assist in post campaign performance recaps, gathering metrics from channel leads and assemble for leadership review. Support team administrative workflows and process improvements , leveraging and piloting AI-driven tools to optimize task tracking, and schedule alignment for leadership visibility. Organize campaign assets and documentation to maintain centralized, easy-to-access resource libraries for internal teams. About You 2–4 years of marketing experience with a foundation in integrated marketing, campaign management, product marketing support, or demand generation. High attention to detail with a strong interest in go-to-market strategy, product marketing, and…