Lead Paid Social

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, and Media Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients. We are looking for someone to lead clients within the paid social media offering, while making sure it’s collaborative and closely integrated with creative content, technology and data. This person will provide visionary leadership around paid social media, supporting our paid media planners with strategic guidance. They will innovate our offering and help us do outstanding work that delivers true ROI for our clients. We need someone who understands our client’s customers, who can put themselves in their shoes to create strategies and ideas that exceed expectations, who understands that brands are competing for consumers’ attention and have at best a couple of seconds to inspire some sort of interaction. We need people who can come up with big ideas as well as lots of little ones that are framed in a solid media strategy grounded in insight. WHAT YOU’LL DO: Develop long term paid social strategies and key tactical plans for existing clients and pitches. Become a strategic client partner, being able to share consultative advice and insights Oversee reporting and identify new opportunities off the back of results Recommend and set up measurement solutions for clients Take and respond to (internal and external) briefs Deliver and present work with data-driven insight and analytics Support Account Planners in delivery of internal and client work with paid planning Contribute insights and strategic media thinking to projects that span all areas of the business Ensure delivery of work is to the highest possible standard Ensure constant innovation across all deliverables Manage budgets for paid media deliverables Assess technology solutions, processes and data tools to improve our capabilities WHAT YOU BRING: Extensive, relevant experience within a paid social media based role Experience managing complex campaigns and measurement solutions (tracking, attribution, lift and incrementality studies) Strong understanding of digital media, particularly paid social media across Meta, TikTok, Snapchat, YouTube and…