Lead Producer

Pubity Group reaches one of the biggest Gen Z audiences in social. Most of what that audience watches is reactive, built around what’s already happening. This role exists to build the other half: a slate of formats that aren’t tied to a single moment, that can run week after week, and that viewers would come back for. You’ll own the long and short-form development slate end to end. You’ll own the pipeline, set the standards and make the decisions around what gets built, piloted and scaled. You’ll build out a team, direct the producers and resources behind each format, set the bar for what a pilot needs to prove, and be the person the Head of Studio comes to for an honest view on what’s working. Six months in, success isn’t “did we make some videos?” It’s “how many shows do we have, and what’s the pipeline behind them?” Key Responsibilities Slate Strategy & Development Own the development slate: what’s in development, what’s piloting, what’s scaling, and what’s been paused or discontinued, and why. Spot formats worth building from what’s already working across Pubity Group’s channels, trends and audience data, rather than starting from a blank page. Set the bar for each format before it earns a production slot, including cost, what it needs to prove and what “working” looks like in numbers. Keep a live pipeline of formats in progress at all times, sized to keep production consistently fed rather than developed one at a time. Format Development Shape loose ideas into shootable formats: define the hook, structure, cast or talent, and what makes someone watch episode two. Direct the producers and development resource working on formats through the pipeline, reviewing and sharpening their thinking rather than just signing it off. Decide where you develop a format yourself versus where you delegate it, and hold the standard from a distance. Production & Pilots Take formats from greenlight to shot pilot, booking time with the Pubity Production Hub to support the creation of the content. Set the shoot plan and pilot brief, oversee the pilot batch, and get it edited and out inside a defined production window. Manage the trade-off between speed and quality at pilot stage across multiple formats at once. A pilot needs to prove the format, not be the finished product. Scaling & Performance Read pilot performance against a defined bar, including views, retention, engagement and repeat watch, and make the call on what scales, what gets reworked, and what gets paused or discontinued. Take anything that clears the bar into an ongoing run, adjusting format, cadence or platform based on what the pilot data actually showed. Build the read-out on slate performance, not just format by format, so the Head of Studio sees where the pipeline is strong and where it’s thin. Leadership & Cross-Functional Working Work day to day with the Production Hub to plan and prioritise shoots across the whole slate, not just your own formats. …