Lead, Product Sales Proposition

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed. The Sales Proposition Lead is responsible for translating product strategy and product proposition into compelling, customer-centric and commercially effective propositions that drive distribution success. The role bridges Product, Distribution, Marketing and Customer teams to develop value propositions, sales narratives and commercialization plans that strengthen customer relevance, competitive positioning and business growth. Key Responsibilities Develop distributor propositions that support business growth across Protection, Health, Wealth and Retirement segments. Translate customer insights, market trends and product features into compelling value propositions and sales narratives. Drive proposition development for new product launches, campaigns and strategic initiatives. Create proposition frameworks, sales stories, messaging platforms and commercialization plans to support go-to-market execution. Work with Product, Marketing, Customer, Training and Distribution teams to deliver commercially effective solutions. Gather and incorporate distributor feedback to strengthen proposition relevance and sales effectiveness. Monitor competitor propositions, market developments and distribution feedback to improve competitive positioning. Support launch readiness by shaping key messages, sales enablement content and distributor engagement materials. Recommend proposition enhancements based on business performance, customer insights and market feedback. Manage cross-functional stakeholders to ensure alignment, clarity and successful delivery of proposition initiatives. Support business planning and campaign development through proposition-led growth recommendations. Skills & Experience Required Experience 8-15 years of experience in Life Insurance, Wealth Management or Financial Services. Experience in Proposition Development, Product Marketing, Distribution Strategy, Product Management, Customer Strategy or Sales Enablement. Strong understanding of life insurance products across Protection, Health, Savings, Wealth and Retirement segments. Experience developing customer value propositions, sales narratives, campaign concepts or go-to-market strategies. Proven track record supporting product launches, commercialization initiatives or distribution campaigns. Strong stakeholder management and influencing skills across Product, Distribution, Marketing and Customer teams. Excellent communication, presentation and storytelling capabilities. Ability to…