Local Marketing Consultant

Company:Driven Brands Uniban Canada est une firme membre de Driven Brands et fait partie de la division de Verre Automobile au sein de l'organisation. En tant que leader canadien en vitres automobiles, accessoires, détaillage et protection, Uniban Canada possède aujourd'hui le plus grand réseau d'installateurs avec plus de 320 centres de services et 300 unités mobiles. Notre réseau de franchises, bannières et agents autorisés est connecté par les objectifs corporatifs et les valeurs partagées de la satisfaction client et de l'expérience client supérieure. Notre culture inspire la performance élevée et l'innovation, permettant à nos employés d'aller plus loin, plus rapidement dans leur carrière. Avec des gens incroyables et de grandes marques, nous avons confiance en l'avenir de la croissance passionnante et croyons en le respect des valeurs qui soutiennent cette vision. Description de l'emploi: Local Marketing Consultant Laval, QC - Hybrid (2 days in office) Uniban Canada/Driven Glass Canada is a proud member of Driven Brands™, representing the glass industry in Canada and part of the organization’s franchise division. Our Canadian team is looking for a Local Marketing Consultant to support and execute a variety of marketing projects simultaneously. Reporting to the Sr Director of Marketing, the Local Marketing Consultant will work closely with the Sr Marketing Consultant and will be responsible for developing and implementing local marketing tactics for the VitroPlus and Docteur du Pare-Brise brands in Quebec, and UniglassPlus in English Canada, with the goal of increasing store visibility in their markets and supporting their business objectives. You will bring the brand to life locally to help ensure franchisee success across the country. Main Responsibilities: Franchisee service and advisory role Build and maintain trusted relationships with franchisees Support shops in implementing their local marketing initiatives Present plans, results, and recommendations to franchisees and their teams Identify improvement opportunities and propose solutions tailored to shop needs Demonstrate appropriate knowledge and understanding of the products and services offered by the various brands Draft communications for franchisees and the networks New shop management Plan and coordinate marketing activities related to new shop openings Closely monitor new shops following their opening with respect to performance and marketing needs Local digital marketing management Oversee the performance of local digital initiatives Develop and coordinate local campaigns with agencies Understand and be able to explain various digital marketing tactics, such as SEO and SEM Manage adherence to local campaign budgets as well as monthly billing Coordinate and optimize the various digital platforms, including websites, Driven Dash, Google profiles, and more Customer experience Ensure brand consistency between campaigns and in-shop…