Director /Senior Manager, Segment Marketing

Overview JAGGAER provides an intelligent Source-to-Pay and Supplier Collaboration Platform that empowers organizations to manage and automate complex processes while enabling a highly resilient, responsible, and integrated supplier base. With 30 years of expertise, we specialize in solving complex procurement and supply chain challenges across various industries. Our 1,300+ global employees are obsessed with ensuring customers get full value from our products - ultimately enhancing and transforming their businesses. For more information, visit www.jaggaer.com What We’re Looking For: Role Type: High-Impact Individual ContributorTarget Experience: Former Top-Tier Management Consultants (McKinsey, Bain, BCG / MBB). Worked for or in Manufacturing.Travel: International travel required (~10%–15% to the US and Germany for key events, market immersion, and strategic sessions) Are you currently an Engagement Manager, Project Leader, or Case Team Leader at an MBB firm who loves strategic problem-solving and wants to build and execute directly?This is not a traditional corporate marketing role, nor is it a high-level advisory role where you hand off execution to others. Reporting directly to the Chief Marketing Officer, you will lead segment marketing for our largest and most critical vertical across the United States and Germany.You will own strategy, message development, budget allocation, and full-funnel execution. With a direct line to executive leadership and targeted on-the-ground presence in key markets, this role offers immersive, multi-disciplinary exposure to every modern go-to-market lever, combining strategic ownership with hands-on execution. Principal Responsibilities - Strategic Ownership: Function as the single point of accountability for growth, positioning, and pipeline creation in the US and German manufacturing segments, reporting performance directly to the CMO. - Budget & ROI: Define, allocate, and manage the segment marketing budget, optimizing for conversion rates, customer acquisition cost (CAC), and pipeline efficiency. - Market & Buyer Intelligence: Develop deep expertise in manufacturing buyer personas, supply chain complexities, and direct spend procurement dynamics. - Messaging, Positioning & Web Presence: Craft high-converting value propositions, differentiation frameworks, and campaign messaging tailored to manufacturing executives in the US and Germany. Directly write, update, and optimize website landing pages and web copy (supported by central web/design teams for publishing). - Hands-On Campaign Execution & Field Presence: Events & Field Marketing: Evaluate, select, and manage presence at key US and European manufacturing industry events—including traveling on-site (~10%–15%) to represent JAGGAER and engage directly with prospects and customers. Email Campaigns: Strategy, copywriting, segmentation, and deployment of targeted email sequences. Webinars & Content: Conceptualize, script, host, and…