Manager, Content & Employer Brand

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Manager, Content & Creative on our Recruitment Marketing Team, you’ll shape how our employer brand comes to life through content and storytelling. You’ll set the strategy and creative direction for content across DraftKings Life channels, including organic social, paid media, our careers site, and email. This player-coach role blends editorial instincts, creative leadership, and a data-informed approach to content. You’ll lead and develop a talented team while staying close to the work, raising the bar for storytelling that attracts talent across our global markets and influences candidate decisions. What You’ll Do Lead our content and editorial strategy, translating employer brand, audience insights, and hiring priorities into a focused roadmap and editorial calendar. Set a high creative and editorial bar across copy, video, graphics, social media, long-form storytelling, and campaigns, providing direction while staying hands-on with writing and editing when it matters. Build an integrated content engine that turns strong ideas into stories across organic social, paid media, our careers site, email, and other candidate touchpoints, using performance insights to strengthen our approach. Develop content strategies that scale globally while adapting storytelling, channels, and candidate experiences to local market needs. Define the strategy and creative vision for DraftKings Life, shaping what we talk about and how we show up while empowering the team to bring that vision to life. Lead and develop a high-performing content team through coaching and feedback that helps teammates strengthen their craft and take greater ownership. Own content intake and prioritization, guiding work from brief through production and approval while partnering with Internal Communications, Public Relations, Legal, Brand, and Talent Acquisition to focus resources and move high-impact work forward. Use content performance, recruiting outcomes, AI, and emerging search trends to inform decisions, improve how we create and distribute content, and reach candidates at key moments in their journey. What You’ll Bring A Bachelor’s Degree in Marketing, Communications, or a related field. At least 7 years of experience in content marketing, employer brand, or a related field, including at least 3 years of people leadership experience developing writers, content marketers, or creative talent. Exceptional writing and…