Manager, Content Marketing

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM , 2023 Ventana Research Revenue Performance Management (RPM) Value Index , Gartner Peer Insights , 2024 Gartner SPM Market Guide , and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent: Innovate with Purpose: Build impactful solutions for customers worldwide. Join Excellence: Work in a diverse, collaborative, and innovative team. Shape the Future: Lead in redefining revenue optimization. Grow Together: Unlock your potential in a supportive environment. Join us at Varicent—where your talent and ambition meet limitless opportunities for success! About the Role We’re looking for a Manager, Content Marketing . to lead our content function and help shape how Varicent shows up in the market. You’ll manage and develop a team of content marketers and writers, setting a high bar for quality while giving them the coaching, context, and feedback they need to do their best work. This is also a hands-on role. You’ll write and edit high-impact content, help shape and execute our content strategy, and partner closely with the Senior Director of Marketing and teams across the business to develop new ideas and initiatives. You’ll join a collaborative, open-minded marketing team at a company that is leading its market and actively redefining what’s possible for our customers. What You’ll Do Own and Execute Content Strategy Help develop and execute Varicent’s content strategy across audiences, channels, and stages of the buyer journey. Connect content priorities, production, and measurement to key marketing and business goals. Identify the topics where Varicent has something meaningful and differentiated to say, and determine the formats and channels that will best reach our audiences. Own our organic content strategy, including SEO and AEO , helping Varicent show up wherever buyers are searching for answers. Partner closely with Product Marketing, Demand Generation, Brand, Design, Customer Marketing, Sales, Product, and other teams to understand priorities and determine where content can have the greatest impact. Measure content performance, identify what’s working and what isn’t, and continuously refine the strategy based on results. Lead and Develop the Team Manage, mentor, and develop a team of content marketers and writers, including internal and contract resources. Set priorities, manage the editorial calendar, allocate resources,…