Manager, Experiential & Community Activation

Who we are: Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™ Who you are This role brings the brand to life through impactful IRL experiences that drive awareness, engagement, and advocacy. The Manager, Experiential & Community Activation is responsible for developing and executing events, grassroots activations, and sampling programs that translate partnerships and brand moments into meaningful consumer experiences. This role acts as a bridge between partnerships, creators, content, and community , ensuring every experience is designed to generate both real-world impact and scalable content. Key Responsibilities Experiential Strategy & Execution Develop and execute a comprehensive experiential strategy aligned to brand and marketing priorities Plan and manage events including: Pop-ups Retail activations Partnership events (sports, lifestyle, etc.) Community gatherings Ensure all experiences are on-brand, high-impact, and operationally sound Partnership Activation Partner closely with Director of Partnerships to translate sponsorships into engaging consumer experiences Identify opportunities to extend partnerships into: Content moments Community engagement Creator participation Ensure partnerships deliver against both brand and business objectives Community-Led Activation Collaborate with Community & Insights to: ○ Identify and invite key community members and advocates Build community-first event experiences Create opportunities for superfans and creators to engage with the brand IRL Creator & Content Integration Partner with Influencer Marketing to incorporate creators into events and activations Ensure all experiential moments are designed for content capture and amplification Work with Content team to extend the life of events across social channels Sampling & Grassroots Engagement Own sampling strategy across experiential and community touchpoints Develop grassroots programs that drive product discovery and trial Identify scrappy, high-impact ways to get product into consumers’ hands Operations & Measurement Manage vendors, budgets, logistics, and timelines Build scalable playbooks for repeatable event execution Define and track KPIs including: Attendance and engagement Content generated Samples distributed and conversion Brand lift and community feedback Success Metrics Experiential ROI (attendance, engagement, earned impact) Volume and quality of content generated from events Sampling reach and conversion metrics Community participation and satisfaction Effectiveness of partnership activations Supergoop! shines bright for you and o ff ers employees: Health & Wellness:…