Manager, Paid Social

WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. THE ROLE: Paid Social Managers are responsible for performance, along with client management and delegation of production resources. They serve as the primary point of contact for their assigned clients by answering client emails and leading weekly calls. Managers also design and execute paid social channel strategy. They will work with vendor reps and senior team members to hone the strategies they present to clients but are ultimately responsible for project management on accounts they own. WHAT YOU’LL DO: Maintain an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Bing Ads, Meta (Facebook & Instagram), YouTube, Google Display Network, TikTok, Snapchat, Pinterest, LinkedIn, UAC. Implementation-heavy role for a major Tech client, for the B2B segment where expertise in LinkedIn Ads is a must. Drive account strategy geared towards achieving or exceeding client efficiency and growth goals. Develop and execute the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets. Quantify and prioritize initiatives that will have the greatest impact on account performance. Drive the creation of client roadmaps, test plans, reports/dashboards, and QBRs/FBRs to meet client needs. Manage the performance of designated client portfolio to client performance goals and practice good stewardship of client budgets. Write, review and ensure that agendas meet client needs for status calls and adhere to all important and upcoming management updates. Ensure all account management efforts go through a QA process and are executed/delivered error-free. Own the relationship between DEPT and dedicated platform reps (i.e. Google, Meta, LinkedIn, etc.). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc. WHAT YOU BRING: A minimum of 4 years paid social experience (Google Ads & Meta Ads a must) and be comfortable with topics such as budgeting, bidding, and testing methodology LinkedIn Ads expertise Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients Strong…