Manager - SEO & AEO

Designation: Manager - SEO & AEO Experience: 6 - 9 years Job Location: Pune (On-Site) About Amura Amura Marketing is a next-generation Martech company delivering end-to-end marketing and sales solutions to leading brands in India. Our philosophy of “Marketing Engineered” integrates strategy, design, engineering, and technology to build measurable growth systems. We don’t treat SEO as traffic generation — we treat it as revenue infrastructure. Role Summary The SEO & AEO Manager will lead Amura’s organic growth function across traditional search engines and emerging AI-driven answer ecosystems. This is a leadership role combining: Strategic SEO & AEO direction Revenue-focused growth ownership Team building and capability development Process governance and operational excellence Advanced analytics and ROI storytelling You will be responsible for building scalable organic growth systems tied directly to business outcomes — not vanity metrics. Key Responsibilities 1. Organic Growth & Revenue Ownership (SEO + AEO) Develop and own integrated SEO and AEO strategies across multiple client portfolios Translate business goals into structured organic growth roadmaps Drive keyword research, intent clustering, entity mapping, and semantic architecture Build strategies for visibility across: Traditional SERPs Featured snippets People Also Ask Zero-click results AI-powered search ecosystems Establish clear revenue attribution models for organic growth Drive organic contribution to pipeline, lead generation, and revenue KPIs 2. Technical & Structured Optimization Leadership Lead comprehensive technical SEO audits (crawlability, indexation, Core Web Vitals, architecture) Oversee structured data implementation (FAQ, HowTo, Product, Organization, etc.) Ensure AI-readiness through: Content structuring Schema clarity Entity optimization Collaborate closely with development teams to ensure seamless execution Maintain technical hygiene across client portfolios 3. Team Leadership, Capability Building & Performance Management Lead, mentor, and scale a team of SEO Executives and Senior Executives Define KRAs and performance benchmarks for team members Conduct structured performance reviews and feedback cycles Identify skill gaps and run upskilling initiatives Foster a culture of experimentation, accountability, and ownership Build second-line leadership within the SEO function Ensure workload balance and efficient task allocation 4. Process Governance & Operational Excellence Define and enforce SOPs across: Keyword research Technical audits On-page optimization Reporting Content optimization Ensure 100% adherence to documentation and reporting standards Maintain clean project tracking via tools (ClickUp, Asana, Jira, etc.) Own delivery timelines and proactively mitigate risks Standardize reporting templates and dashboard frameworks Ensure…