Manager, Social Analytics (LATAM)

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Position Overview The next big idea can start with a conversation. What are consumers talking about? What’s gaining momentum? What signals are hiding beneath the surface? We're seeking a Manager, Social Analytics to lead social analytics for Mexico, Brazil, and the growing LATAM market, reporting into the Sr. Director, Social Analytics. This role blends deep social media fluency with 2026-caliber analytics and a genuine curiosity for AI-powered workflows, pairing solid data fundamentals with a growing use of AI agents to surface what matters faster. At SharkNinja, our Social Analytics teams go deeper to understand the conversations, culture, and consumer behaviors shaping what comes next. In this role, you'll translate fast-moving social signals into actionable insights that can inform regional growth and help identify the next viral SharkNinja product. You'll manage a stakeholder group spanning regional and global partners, serving as a trusted analytics partner across social, marketing, creative, agencies, and senior leadership. The ideal candidate is equally comfortable working directly with data and communicating what it means — bringing analytical rigor, speed, curiosity, and clarity to a fast-moving environment. Key Responsibilities Social Media Analytics: Lead reporting and insights across all social media activity (organic, earned, influencer, and paid) for Mexico, Brazil, and the growing LATAM market; quantify what drives virality and raise the odds of it happening. Regional Market Focus: Serve as the primary analytics partner for the region, bringing analytical rigor and scalable social measurement. Partner closely with regional social, marketing, and agency leaders. AI-Driven Insight Generation: Direct the use of AI agents against social and marketing data to surface signal faster — orchestrating intelligent tools against good data, not manual reporting. Make Data…