Manager - Web Strategy and Performance
Central Queensland University · Rockhampton, QLD, AU · Australia · On-site
Pay: AUD 139,486 – 154,893 a year
Sign up free: we match you to jobs like this, tailor your application and fill the form. 2 free applications every day.
About this Opportunity
Continuing, Full-Time
Global Brand and Marketing Directorate
CQUniversity Adelaide, Cairns, Emerald, Gladstone, Mackay, Melbourne, Rockhampton, Townsville, or working from home by negotiation (excluding South East Queensland Region)
Higher Education Worker Level 8
Total Remuneration $139,486 to $154,893 pa (including salary of $117,868 to $130,887 plus 17% superannuation and leave loading)
Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.
Working at CQUniversity
Are you a strategic digital leader with a passion for data, performance, and user experience? CQUniversity is seeking an experienced Manager in Web Strategy and Performance to join our high-performing Digital Experience Team within the Global Brand and Marketing Directorate.
This critical marketing leadership role is responsible for delivering CQU’s web strategy – driving strategy, strengthening governance and optimising performance across key digital platforms. You will lead a multidisciplinary team working across content governance, SEO and SEM, analytics, UX, accessibility, and product design.
Collaborating closely with colleagues in various marketing disciplines, IT, digital content and external partners, you will enhance findability, user experience, compliance, and conversion across key journeys, from awareness to enquiry. Your work will be driven by data-driven insights, scalable systems, and a deep understanding of what makes a modern, user-centred website perform.
If you thrive at the intersection of strategy, technology, and customer experience, and are ready to shape the future of our enterprise web presence, we want to hear from you!
Be Rewarded
17% superannuation (with the choice to join an award-winning superfund)
5.4 weeks annual leave (incl. Christmas and New Year closure)
10 days personal/sick leave, plus 5 days carer’s leave
7.25 hours engaged service leave
Fantastic professional and career development opportunities
Up to 26 weeks (six months) paid parental leave
Access to an Employee Assistance Program and Fitness Passport
Position Requirements
Proven experience developing and delivering web strategies that align with organisational goals and meet user needs.
Deep understanding of web governance, accessibility (WCAG 2.2), SEO, SEM, and digital best practices.
Experience applying user-centred product design principles to create engaging, effective digital experiences.
Demonstrated ability to lead a multidisciplinary team and manage complex digital initiatives across content, UX, SEO, SEM, and analytics.
Strong analytical and problem-solving skills with the ability to turn data into actionable insights to improve digital performance.
Exceptional communication and stakeholder engagement skills, with the ability to advocate for user needs and influence…