Market Development Manager - Kansas City, MO
Athletico Physical Therapy · Overland Park, KS, US · United States · On-site
Posted Oct 1, 2026
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Position Overview
Greater Purpose and Core Values: Athletico’s Greater Purpose is to empower people, inspire hope and transform lives. We accomplish this by providing exceptional, progressive, and cost-effective fitness, performance and rehabilitative services through personalized care that emphasizes education and prevention of future injury. This is accomplished through building on our Core Values of one team, understanding our business, recognition, people-focused, accountability, continuous innovation and trust and integrity, which are the foundation for our unique culture. Position Summary:
The Market Development Manager is responsible for identifying, developing and managing the growth of outpatient rehabilitation services by maintaining and growing existing relationships, as well as cultivating new ones, to drive increased new patient referrals. Essential Duties and Responsibilities:
Manage regional and territorial relationships, building analysis and strategy with new and current relationships to include referral sources, affiliates, business contacts and patients, in collaboration with the marketing department and territory operations team
Use analytics to recommend actions and guide relationship building strategy, to include tracking and reporting on activity, and maintaining referral sources profiles
Create opportunity for relationship building by identifying new leads and contacts
Develop strategic program specialties by identifying key referral sources and aligning with specialty clinicians
Assist and support other team members in developing and enhancing relationship building skills to include ongoing development of relationship building training curriculum, and field support as needed
Provide input to marketing team in development of marketing collaterals
Consult on opportunities that increase brand awareness initiatives to include, sponsorships, community events, and business to business opportunities
Experience using an automated Customer Relationship Tool
Additional Duties and Responsibilities:
Perform other duties as required
Education and Experience: The requirements listed below are representative of the knowledge, skill, and/or ability required.
Bachelor’s degree in Business, Marketing, Communication or health related field or equivalent work experience
Two to three years of outside sales experience preferred. Healthcare related background highly desirable
Essential Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactory. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to consistently communicate a clear understanding of patient/client expectations and adapt as appropriate to exceed their needs
Ability to focus attention on determining what can be…