Marketing Automation Manager - 12 months Fixed Term Contract

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.   We believe doing the right thing for our clients and our associates is good business . With a career at the firm, y ou can expect opportunities to create real impact at work and in your community. Y ou’ll enjoy resources to support your career path, a s well as compensation , benefits , and flexibility to enrich your life. Here, you’ll find a collaborative culture that respect s and valu e s differences and colleagues who share a spirit of generosity .    Join us for the opportunity to g row and make a difference in ways that matter to you .   Role Summary: This maternity-cover position manages and improves marketing automation and Lead Management across EMEA, connecting marketing strategy, technology, client data and sales engagement. It ensures campaigns and automated nurture journeys are delivered accurately, compliantly and efficiently, while turning engagement data into actionable insights for sales teams. The successful candidate will combine hands-on Adobe Campaign delivery with audience management, analytics, process improvement and cross-functional stakeholder management. They will work across regional Marketing, Sales, Technology, Data and Compliance teams to maintain business continuity and advance scalable EMEA Lead Management. Responsibilities include campaign setup, audience selection, scheduling, testing and deployment across EMEA, together with qualification and exclusion processes covering consent, opt-outs, suppressions, bounces and contact eligibility. As the primary EMEA subject-matter expert for Adobe Campaign, the role supports central product owners as they roll out platform changes. Supporting issue resolution and builds capability through guidance, training, knowledge sharing and documented best practice. A particular focus is Lead Management and marketing-to-sales integration: developing sales signals from engagement, website and third-party data; improving data flows across Adobe Campaign, Salesforce, Seismic and reporting tools; defining signal logic and processes; and strengthening sales follow-up and commercial measurement. The role also analyses campaign performance, improves measurement and data quality, reduces manual effort, increases scalability, and strengthens governance, consent management and documented workflows across EMEA. Provides operational support for development and delivery of engaging marketing campaigns and multi-channel communications with a focus on quality,…