Marketing Automation Specialist

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values -driven culture, international careers and the chance to shape the future of experience. The opportunity We are looking for a Marketing Automation Consultant to join our global team of 6,000 professionals in more than 60 offices worldwide. As our newest member of the MarTech team, you’ll be spearheading our efforts within Marketing Automation and AI, empowering marketing teams worldwide. Within the Martech team, we take care of streamlining processes across marketing and sales, automate manual workflows, and set up measurement tools that generate actionable insights. We manage a multi-product ecosystem that contributes to Valtech's bottom line. The tech stack covers our website, automations and agentic solutions across channels and the database, events, organic performance, and paid ads. We are proud of: The work we do and the innovation we drive Our values of share, care a nd dare A workplace culture that fosters creativity, diversity and autonomy Our borderless, global framework, which enables seamless collaboration The role As a Marketing Automation Specialist, y ou’ll manage the day-to-day database and marketing activities of Valtech by addressing incoming requests and delivering roadmap items. This typically translates to being responsible for: Role responsibilities Creating, optimizing, and deploying marketing automation campaigns with a focus on database growth and lead nurturing. Develop and implement agentic workflows across tools and platforms Evaluation of campaign effectiveness using a mix of tools and platforms Ensuring the data accuracy of our database and dashboards Ensuring the hygiene of our database by understanding and upholding legal requirements and best practices Use advanced segmentation and personalization techniques for higher conversion rates, improved customer journeys, and increased revenue. Implementing effective A/B testing for data-driven decision-making. Communicating and coordinating with stakeholders across the globe to deliver requests and roadmap items Must have qualifications To be considered for this role, you must meet the following essential qualifications: At least 2 years of experience working on the Marketo marketing automation platform Advanced knowledge and experience in Salesforce CRM 12+ months experience using and implementing agentic in your own or end user workflows A passion for problem-solving and liking complex details – you enjoy the process of sifting through data, logs, or system configuration to find the root cause of a problem Upper-Intermediate English level Accountability, strong communication, collaboration, and time-management skills Strong desire to learn more about business every day Nice to have qualifications If you’re familiar with any of…