Marketing Business Analyst

Company Overview At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future. Department Overview The Market Intelligence function is a dedicated strategic team within the Chief Marketing Organization designed to embed evidence-based insights into our global strategy. This capability serves as the primary engine for identifying emerging market trends and evolving customer needs, ensuring our brand maintains a distinct and resonant value proposition. By synthesizing high-fidelity research, this team optimizes our market positioning and resource allocation to drive long-term, sustainable growth in a dynamic landscape. Job Description We are looking for a data-driven, operationally minded professional who is passionate about Marketing Technology and understands the value that data brings to the B2B world. Sitting at the intersection of Marketing, Sales, and IT, you will be responsible for supporting the marketing organization through creative problem-solving, campaign enablement, and continuous optimization of our lead management ecosystem. In this role, you will help evolve our lead management program by analyzing route-to-market strategies, auditing mappings, and ensuring high sales velocity across our tech stack (Salesforce, Outreach, LeanData, HubSpot, and Tableau). Key Responsibilities Lead Lifecycle & Sales Velocity: Serve as the Subject Matter Expert for Lead Management across connected systems (Salesforce, Outreach, LeanData) to ensure leads flow efficiently to sales.  Build and maintain operational frameworks to track speed-to-lead and identify stalled leads to eliminate pipeline bottlenecks. Audit lead routing, campaign mechanics, custom field mappings, and operational processes to identify strategy and execution gaps. Proactively assist in the management of the Salesforce database, ensuring data cleanliness and contact governance. Reporting & Analytics: Develop, refine, and maintain Top-of-Funnel and conversion waterfall reporting models primarily in Tableau, alongside operational dashboards in Salesforce. Deliver key insights on lead stage progression, organic lead acquisition, landing page performance, and post-HubSpot migration reporting. Write SQL queries to analyze large datasets, monitor KPIs, draw meaningful conclusions, and run ad hoc analyses i.e. Looker.  System Support & Enablement : Partner with Inside Sales, Field Marketing, and Channel teams on lead management and system best practices i.e. Outreach.  Help manage sequence triggers, data updates, and cadence hygiene.  …