Marketing Data Analyst

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! Qualys is looking for a highly analytical, technically strong and business-oriented Marketing Data Analyst to join our Marketing Operations organization in Pune. This role sits at the intersection of Marketing, Sales, Revenue Operations, Marketing Technology, Data and Analytics. The ideal candidate will combine strong analytical capabilities with hands-on experience across CRM, marketing automation, business intelligence and data platforms. The role is designed for someone who can work with data, understand processes, identify business problems, build scalable solutions, automate manual processes, and translate complex data into actionable business insights. The candidate should be proactive and comfortable working closely with global stakeholders, including Campaign Managers, Product Marketing Managers, Sales and Revenue Operations teams. The role will be responsible for providing meaningful marketing data and performance insights, helping stakeholders evaluate campaign effectiveness, ROI and overall business impact, and enabling them to make informed, data-driven decisions. The ability to proactively identify trends, opportunities and areas for improvement - and translate them into actionable recommendations - will be critical to success in this role. Key Responsibilities 1. Funnel & Performance Analytics • Analyze the end-to-end marketing and sales funnel, including Lead, MQL, SAL/SQL, Opportunity, Pipeline and Revenue stages. • Identify funnel conversion rates, bottlenecks, leakage, drop-off points and opportunities for optimization. • Analyze pipeline velocity, lead quality, campaign contribution and marketing-sourced / marketing-influenced pipeline. • Develop analytical frameworks to evaluate the effectiveness of marketing programs and initiatives. • Partner with Marketing, Sales and Revenue Operations teams to identify opportunities to improve funnel performance. 2. Marketing Reporting, Dashboards & Insights • Build and maintain executive-ready dashboards and reporting frameworks using Tableau, Power BI, Salesforce and other data sources. • Develop recurring and ad-hoc reporting for Marketing, Sales and leadership stakeholders. • Establish consistent definitions and reporting methodologies for key marketing metrics. • Ensure data accuracy, consistency and reconciliation across CRM, marketing automation and BI platforms. • Turn complex datasets into clear insights, recommendations and actionable business narratives. 3. Data Analysis, SQL & Data Lake Querying • Write and optimize complex SQL queries to extract, transform and analyze large datasets. • Use CQL / data-lake query languages and related query environments to retrieve and analyze marketing datasets. • Perform segmentation, cohort analysis, funnel analysis and campaign performance analysis. • Combine data from multiple martech systems and data…