Marketing Data Operations Analyst- US, East Coast

JOB TITLE Marketing Data Operations Analyst LOCATION US, East Coast CONTRACT 6-month contract, with extension opportunities ABOUT ALGOMARKETING — Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, the Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialized in technology and SaaS. Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz. We empower Marketers through Algorithmic Marketing, a data-driven approach that delivers deeper insights, faster execution, and streamlined operations. Visit our website to read more about us. ABOUT THE ROLE — The Marketing Data Operations Team covers the management and maintenance of the infrastructure that provides the Marketing Database for the organization. This also involves the processes and procedures used to collect, ingest, process, store, analyse and distribute data effectively and efficiently for Enterprise Marketing. Reporting into the Senior Manager, Marketing Data Operations, the role of the Marketing Data Operations Analyst leverages data to drive effective marketing campaigns through segmentation, audience creation and database management. The Marketing Data Operations Analyst plays a critical role in collaborating with marketing teams to understand priorities and ensures alignment between data strategies and regional objectives. This role manages and enhances the marketing database's integrity, develops targeted audience segments, and creates innovative segmentation strategies for email campaigns. RESPONSIBILITIES — Apply best practices to uphold high standards of data quality, facilitating precise audience segmentation, reporting and analysis. Leading the continuous efforts to look for ways to improve data quality within the database to maximise marketable audiences and database utilisation. Create, manage and develop audiences and segmentation models for improved audience targeting. Gathering marketer requirements to build effective audience lists for marketing campaigns. Leading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation. Drive collaboration with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement. Provide ongoing sessions with the marketing team to help improve understanding and best utilisation of the marketing database. Owning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database. Collaborating with the Data Operations…