Marketing Executive – Bankstown

We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.   We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently. We are Vicinity. Role purpose The key purpose of the Marketing Executive is to deliver tactical marketing activity and campaigns that support the centre’s marketing objectives and enhance the customer experience across its trade area. The Marketing Executive plays a vital role in executing localised campaign plans, developing creative briefs, supporting content production, and activating national programs in line with the asset segment strategy and Vision Strategy & Action Plan (VSA). This role works closely with the Regional Brand and Marketing Manager to ensure effective coordination and alignment of marketing efforts, bringing together centre teams, retail partners and internal stakeholders. It requires hands-on involvement across campaign execution, performance tracking, and ongoing improvement to ensure marketing activity is timely, effective and consistently customer led. Key Accountabilities  Strategic & Campaign Delivery     Understand the local competitive landscape and customer insights to tailor asset segment programs and centre marketing strategies for stronger consumer engagement and commercial outcomes. Implement social and digital activity in partnership with the Regional Digital Marketing Specialist, including monitoring and performance reporting. Plan and project manage events, campaigns and activations, overseeing installation, dismantling, risk assessments and daily on-ground management. Support the national ESG strategy at a local level, managing community relationships, bookings and associated data reporting. Provide financial and budgeting support including processing invoices, raising purchase orders, monthly forecasting and assisting with annual budget planning. Prepare creative briefs and local content aligned to centre marketing objectives and broader program execution. Retailer, Stakeholder & Centre Engagement     Maintain strong understanding of retailer business needs and deliver consistent communication and reporting to support engagement, including new store openings. Provide operational support including duty management, centre walks, visual merchandising, hoarding coordination, PA announcements, warden training and consumer complaint resolution. Ensure marketing storeroom organisation and support on-site contractors to enable smooth delivery of campaign activity. Support customer experience through proactive service desk assistance and responsive issue management. Administration, Compliance & Reporting     Carry out legal and compliance responsibilities such as briefing terms and…