Marketing Lead

About Origin Origin (previously 10xConstruction) is building general-purpose autonomous robots for US construction to tackle rising costs, safety risks, and labour shortages. Our modular, multi-trade platform combines purpose-built hardware with real-time site intelligence to navigate complex environments and execute tasks with precision. Trained in high-fidelity simulation and already deployed on live sites, our robots deliver 5x faster execution, 250%+ margin expansion, and significant cost savings. Join India’s most talent-dense robotics team consisting of individuals from IITs, Stanford, UCLA, etc. About the Role As Marketing Lead, you will own how Origin is understood by contractors, developers, partners, press, and investors, and build the marketing function that turns that understanding into demand for OG1. Construction robotics is an understood category. Origin's position inside it is not: one general-purpose robot that performs every interior-finishing trade starting with compound application, sanding, priming, and painting and adding other interior workflows, in a market conditioned to expect a separate machine for each task. Making that idea land is patient, repeated work, and it is the core of this role. You will define the positioning, build the awareness engine behind it, stand up always-on demand generation that produces qualified conversations, find and win the stages where a working robot deserves to be seen, and hold every internal department and external agencies and partners to one visual and verbal system. Because Origin sells across India, the United States, Europe, and Asia Pacific, you will also build a marketing plan for each region rather than one global plan that fits none of them. You will have a Creative Content Producer working to your plan, alongside creative, content, and PR agencies and freelancers, and you will be the person who keeps all of them pointed at the same narrative and coordinated around the same release calendar. For the first year you are the marketing team: you will set the strategy and you will also fix the product page, write the brief, and staff the booth. What You'll Do 1. Positioning and Category Awareness - Define Origin's category position, the proof behind it, what it displaces, and what it is routinely confused with. - Build audience-specific message tracks for general contractors, interior and drywall subcontractors, developers and owners, partners, press, and investors. - Run a sustained awareness plan of explainers, demonstrations, comparisons, briefings, and formats that move audiences from "a robot that plasters and paints" to "a platform that does all interior works." - Write and maintain objection handling for the questions that decide deals, including why a general-purpose platform beats single-task machines and manual crews. - Test messaging in real sales calls, pilots, partner meetings, and investor conversations, and change it on evidence rather than…