Marketing Manager

Job Title: Marketing Manager Job Level: Mid-level (Manager) Report to: AVP Department: Marketing Organization: airpay money private limited ( https://www.airpay.money/ ) & airpay capital private limited ( https://www.airpay.capital/ ) Location: Mumbai Job Summary: We are looking for a high-impact Marketing Manager from a fintech/BFSI background who can drive end-to-end marketing across product, content, and digital channels . This role requires a strong understanding of the entire digital ecosystem—website, app, social, performance, and content , combined with the ability to translate complex financial products into simple, engaging, and compliant communication . The candidate will be responsible for building brand narratives, executing campaigns, driving product adoption, and optimizing user journeys , while ensuring all communication strictly adheres to RBI guidelines, financial advertising norms, and compliance frameworks . You will work closely with product, tech, UI/UX, compliance, and business teams to ensure seamless execution across touchpoints—right from idea to execution to performance tracking . Key Responsibilities: 1. Product Marketing & User Journey Drive marketing for financial products across app and website Simplify complex financial concepts into clear, engaging, and user-friendly communication Improve feature adoption, engagement, and retention metrics Collaborate with product teams to optimize end-to-end user journeys and funnels 2. Website, App & UI/UX Understanding Manage and optimize website and app content, landing pages, and conversion flows Work closely with UI/UX teams to enhance usability and customer experience Identify drop-offs and improve conversion rates through data-driven insights 3. Content Strategy & Social Media Develop and execute a robust content strategy across social platforms (Instagram, YouTube, LinkedIn, etc.) Create and oversee blogs, app content, social media posts, and campaign communication Write scripts for reels, explainer videos, and educational series Ensure all content is accurate, compliant, and aligned with brand voice 4. Video Content, Reels & Ad Shoots Conceptualize and execute reels, and long-format videos for the brand Lead shoots end-to-end: ideation, scripting, storyboarding, and direction Coordinate with internal/external teams for high-quality production output Stay updated with content trends while maintaining brand credibility 5. Brand Campaigns & Communication Plan and execute integrated brand campaigns across digital channels Ensure consistency in brand messaging across app, website, and social platforms Align campaigns with business goals and performance metrics 6. SEO & Organic Growth Drive organic traffic through SEO strategies and content optimization Conduct keyword research and improve search visibility and rankings Ensure content balances discoverability with financial accuracy 7.…