Marketing Manager

Description At Lumo Health, we are pioneering the future of mental wellbeing through innovative, technology-driven solutions. We are committed to providing effective, accessible mental health care and support for businesses and individuals, anytime and anywhere. Join Lumo Health as we embark on an exciting growth phase. We seek a dynamic Marketing Manager to spearhead our B2B marketing initiatives and amplify our impact in the mental wellbeing sector. Marketing Manager As a Marketing Manager at Lumo Health, you will play a pivotal role in propelling our B2B marketing efforts to new heights. We're seeking a forward-thinking professional who is adept at leveraging cutting-edge technologies to drive impactful marketing strategies. You will be at the forefront of building strong communities and delivering compelling messaging that resonates with our diverse clientele. You will be responsible for all Lumos B2B marketing from strategy to execution to drive customer value and sustainable growth. You must be a self-starter with the mindset and skills to execute as well as develop marketing plans and activities effectively. Key Responsibilities: Marketing strategy & planning : Craft and refine Lumo's marketing strategy, delineating clear goals, KPIs, target segments, propositions, channels, and creating structured annual and 90-day activity plans with the objective to maximize customer value and drive sustainable growth while integrating inbound marketing techniques to attract customers through relevant and helpful content and interactions Account-Based Marketing : Develop and execute highly personalized and innovative B2B marketing strategies tailored to engage and convert specific key accounts, integrating inbound marketing principles to nurture and deepen relationships with these accounts Brand management : Take ownership of the Lumo brand, ensuring it stands out in a competitive landscape. This involves translating the Lumo brand positioning cohesively across all touchpoints and embedding the brand's core values in every aspect of our inbound marketing content and interactions Social media : Amplify Lumo's presence and foster engagement by effectively managing Lumo's social media platforms, particularly LinkedIn. Leverage inbound marketing to provide value-laden content, encouraging meaningful interactions and building a robust online community Content management : Strategize, plan, and craft compelling content in collaboration with Lumo's clinical team. Ensure the content not only informs and engages but also aligns with inbound marketing strategies to attract, engage, and delight our audience Event management : Position Lumo as a thought leader in the industry by designing and orchestrating targeted mental health and wellbeing events for key B2B audiences, ensuring these events provide valuable content and engage participants in line with inbound marketing principles Website / SEO : Collaborate with partners to…