Marketing Manager

Our vision is to be the best place for healthcare anywhere and the best place to work in healthcare. We believe that every life deserves world class healthcare.                          Job Summary Salary: Competitive, Depending on Experience Hours: Monday to Friday, 9am - 5pm Location: 40 Grosvenor Place, London SW1X 7AW (hybrid working) Contract: Full-time, permanent What are we looking for? The Marketing manager is responsible for developing comprehensive marketing and communication strategies to drive brand awareness, volume and revenue growth for Cleveland Clinic London. We have been open for four years and are looking for someone to help lead our next stage of growth and deliver our advertising and partnership plans. This includes ownership of planning and delivery to support the development of productive relationships with a range of external key stakeholders.  You will report to the Head of Business Development & Marketing and will partner with clinical and functional teams across the organisation (here in the UK and the US) on various projects. What makes us different? Cleveland Clinic London offers a brand-new high-acuity environment with the very latest equipment, where caregivers are encouraged to grow their expertise across multiple specialties, and in collaboration with expert clinicians. Our Mission, ‘Caring for life, researching for health, and educating those who serve’, assures our unwavering commitment to professional development.    What will your duties include? Directly manages a team and collaborates with global marketing team to drive departmental goals Leads on cross channel marketing tactics to drive brand awareness, new patient volume and revenue growth (across payor types), in collaboration with business development, finance and other key stakeholder Leads annual brand marketing and press campaign planning for all marketing activities Lead delivery of product led marketing campaigns for a service line. Act as Marketing lynchpin for clinical leadership and consultants across web profile optimisation, service promotion, and digital content to drive growth Provides monthly reporting to the Head of Business Development & Marketing and leadership committees on agreed OKRs, channel performance and makes recommendations (eg PPC, website performance, social media and 3rd party sites such as Doctify and Top Doctors and press coverage) Line manage a team of up to 2 direct reports Proactively scans the healthcare market, and competitor/customer landscape for relevant marketing opportunities Support Head of Business Development & Marketing to ensure that marketing policies, systems, structures and approaches are fit for purpose and compliant Represents Cleveland Clinic at seminars and educational conferences where networking and marketing and/or sales opportunities exist Support the Head of Business Development & Marketing and collaborate with the wider commercial team on all key initiatives…