Marketing Manager, Creator Program

About the Role We're hiring a Marketing Manager to own creator recruiting and the operating systems behind StudyFetch's creator program. Most of our growth comes from organic and paid media. We run one of the largest company-owned creator programs in the category: hundreds of creators producing short-form videos every week, briefed off an internal ideation engine, and measured against conversion targets. Growth depends on two things staying healthy. The roster has to keep expanding in the right markets with the right on-camera talent, and the machine underneath it has to keep up: recruiting, onboarding, submissions, tracking, compliance, and payouts. You'll own creator recruiting end to end, own the systems and automations that keep the program running at volume, and manage the contractors who handle day-to-day creator communications and draft review. You are the operator who makes the program's throughput real. We use AI tools across the team and expect everyone here to use them fluently and build new ones themselves. This is an operator role with some strategic range. You'll be trusted to build the process and work collaboratively with the rest of the team. Key Responsibilities Own the creator recruiting pipeline end to end: sourcing, outreach, screening, evaluation, offer, contract, and onboarding Hit roster headcount targets on fixed program launch dates, including cohort-based recruiting pushes during high-volume periods Source on-camera talent across TikTok, Instagram, YouTube, campus networks, and inbound applications, and build repeatable sourcing motions instead of one-off pushes Run and improve the recruiting motions we have, and build new ones where volume demands it Screen for what actually predicts performance: on-camera presence, hook instinct, output consistency, and reliability Recruit against our priority markets, with a clear view of where we are investing and where we are not Own the program's operating systems: submissions, view-count tracking, status flows, payout cycles, and the SOPs that hold them together Manage the contractor bench that handles daily creator communications, draft approvals, scouting, and campaign building. You set the standard, review the work, and own the outcome Step in directly on escalations, underperformance conversations, strike notices, and offboarding, handled cleanly and on the record Run creator contracting with agreements sent out, signed, and filed before anyone starts posting Keep creators inside brand and legal guardrails, including FTC disclosure requirements that are tied directly to payment eligibility Own weekly reporting: creator applications in, roster growth, video submissions, views delivered, pipeline health, and progress against target Feed what you're seeing on the ground back into program strategy, working closely with the Head of Paid Media on how creator output translates into subscriber growth Improve the process as you go. When something…