Marketing Manager

About DECA Analytics DECA Analytics is a Puerto Rico-based professional services firm specializing in tax incentives, compliance, capital markets, and foundational business services. DECA helps companies and individuals navigate Act 60 incentives, R&D tax credits, grants, access to capital, and business establishment in Puerto Rico — serving as a trusted long-term advisor rather than a transactional service provider. DECA is investing in an in-house marketing function to strengthen its digital presence, build credibility, and generate qualified business development opportunities. This is a newly created, high-visibility role reporting directly into DECA's leadership. About the Role The Marketing Manager will own DECA's marketing strategy, brand voice, content calendar, and vendor coordination from the ground up. This is a hands-on, builder role for someone who can both set the strategy and execute day-to-day — from directing contracted specialists to drafting content themselves with the help of AI tools. You will manage a small team of contracted specialists (SEO/GEO, videography/photography, web development) while personally driving DECA's storytelling, thought-leadership, and reputation-building efforts. You will report on performance through a monthly KPI scorecard and help DECA become a recognized, AI-search-visible authority on Puerto Rico incentives, tax, and business topics. What You'll Own Strategy & Infrastructure • Own overall marketing strategy, brand voice, messaging framework, and visual standards. • Build and manage the content calendar and approval process across all workstreams. • Set up and maintain analytics and lead tracking (GA4, Search Console, Monday.com lead source field). • Coordinate contracted specialists — SEO/GEO, videography/photography, web development — to keep work moving on a continuous basis. Client Promotions & Storytelling • Build a prioritized client list and manage the end-to-end process for client video interviews, written case studies, and testimonials. • Turn each client engagement into multiple reusable assets: primary video, short clips, written success story, LinkedIn post, and newsletter content. • Coordinate outreach, consent, drafts, and internal/client approvals for all client-facing content. Online Reviews & Reputation Management • Run a structured, non-pressuring review-request process across Google Business Profile, BBB, Trustpilot, and other relevant platforms. • Tie review requests to natural client milestones (decree issuance, tax credit approval, grant completion, etc.), coordinated with satisfaction surveys and the KAM team. • Monitor review platforms, draft responses for internal approval, and flag recurring themes or sensitive issues to leadership. SEO, GEO/AIO & Thought Leadership • Direct keyword and search-intent research across DECA's core service lines (Act 60, R&D tax credits,…