Marketing Manager

About Digit88 Digit88 is an AI-native product engineering partner helping startups and enterprises build, scale and operate intelligent software products. We are a lean, high-impact team of 75+ technologists, backed by leaders with deep experience across startups and global enterprises. We build strong, outcome-driven engineering teams that solve complex, real-world problems. From GenAI applications and data platforms to enterprise-grade SaaS, we deliver scalable, reliable, production-ready systems. Our expertise spans AI/ML, RAG systems, agentic workflows and large-scale data engineering - enabling businesses to move from idea to production with speed and confidence. Our teams operate as a true extension of our clients, with full ownership and flexible engagement models focused on measurable business outcomes - not just delivery. With 80+ AI implementations and proven success in scaling dedicated teams and driving significant cost efficiencies, we partner for long-term impact. We bring experience across B2B and B2C SaaS, web and mobile platforms, e-commerce and domains such as Conversational AI, HealthTech, IoT, ESG/Energy and Data Engineering - thriving in fast-paced, high-ownership environments. The Vision To be the most trusted technology partner to innovative software product companies worldwide. The Opportunity Digit88 is seeking a highly motivated, strategic, and results-oriented Marketing Manager to lead the positioning and go-to-market (GTM) execution of the company's solutions and service offerings. This role is pivotal in shaping how Digit88's capabilities are packaged, positioned, and communicated to target markets. Working closely with business, technology, and sales leaders, the Marketing Manager will develop compelling value propositions, solution narratives, thought leadership content, marketing campaigns, and sales enablement assets that drive market awareness, demand generation, and pipeline growth. The ideal candidate combines a strong understanding of enterprise Data, Analytics, AI, and Digital Engineering landscapes with exceptional storytelling, content marketing, and product marketing skills. They will translate complex technical capabilities into clear, differentiated business value, enabling customers to understand how Digit88's solutions solve real business challenges and deliver measurable outcomes. Role & Responsibilities i) Outbound Pipeline Generation Identify and prospect target North American accounts across key industry verticals. Drive outbound campaigns through cold calling, email, LinkedIn, and intent-based prospecting. Build qualified sales pipeline and manage SDR/BDR performance. Monitor outreach effectiveness and maintain CRM hygiene. ii) Content & Thought Leadership Case studies & portfolios: Document delivered projects with measurable outcomes to build proof of expertise. Technical blogs & whitepapers: Publish content on React, Node, cloud-native, AI/ML…