Marketing Manager Lead - Inbound Channels & Personalization

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs. The Opportunity We are seeking a highly strategic and data-driven marketer to own Property & Casualty (P&C) Marketing's inbound channel strategy. This individual will lead the development, execution, optimization, and expansion of personalized digital experiences across owned channels, including USAA.com, mobile app experiences, digital placements, onboarding experiences, and future inbound touchpoints. This role will be responsible for leveraging Next Best Experience (NBE), Next Best Action (NBA), personalization, and decisioning capabilities to deliver member-centric experiences that improve engagement, product acquisition, retention, digital adoption, and member satisfaction. The role will serve as the primary marketing stakeholder for inbound channel experiences and partner closely across Marketing, Member Value, Digital Product, Analytics, MarTech, IT, and business teams to identify, prioritize, launch, and optimize experiences.   We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC, Colorado Springs, CO, and Tampa, FL.   Relocation assistance is not available for this position. What you'll do: Inbound Channel Strategy & Ownership Own and evolve the P&C inbound channel marketing strategy across authenticated and unauthenticated digital properties. Develop a multi-year roadmap to expand marketing opportunities across existing and emerging inbound placements. Identify opportunities to improve member engagement, cross-sell, retention, onboarding, servicing, and policyholder value through personalized experiences. Define channel goals, KPIs, success metrics, and optimization priorities. Personalization, NBE & Decisioning Lead P&C marketing's utilization of NBE/NBA and personalization capabilities to deliver relevant member experiences. Partner with Member Value and Compass teams to develop audience strategies, triggers, decisioning logic, content frameworks, and experience prioritization. Influence prioritization of experiences across products, servicing, advice, and member moments. Expand personalization strategies through audience intelligence, behavioral triggers, propensity models, and contextual decisioning. Testing & Exp…