Marketing Manager

Welcome to the official site for employment opportunities at MICA.  At MICA, we empower our employees to use their talent in a variety of ways. We are pleased that you are interested in career opportunities offered at MICA. Job Title: Marketing Manager Department: Marketing and Communications Division: Marketing and Communications FLSA Status: Exempt Union: SEIU Local 500 Grade: 7 Salary Range: $54,900 - $68,600 Reports to: Vice President, Marketing and Communications General Purpose:  The Marketing Manager position is a creative, highly organized, and proactive marketing professional responsible for advancing MICA's institutional brand and marketing goals through compelling digital content, social media, and integrated marketing initiatives. This position supports day-to-day marketing workflow, manages social media marketing campaigns, collaborates on digital marketing campaigns, and creates, publishes, and manages organic social media and digital content across MICA's owned and social channels. This position will execute social media marketing strategies that expand MICA’s reach, grow engagement, strengthen MICA’s brand positioning, enhance institutional visibility, and drive enrollment conversion.  Working collaboratively with colleagues and campus partners, the Marketing Manager manages a dynamic portfolio of projects; develops authentic and engaging storytelling; creates and publishes content; monitors digital communities and performance; and identifies emerging opportunities to strengthen MICA's digital presence and audience engagement. Essential Duties & Responsibilities: Develop, implement, and continuously refine MICA's comprehensive social media strategy in collaboration with Marketing and Communications colleagues and other campus partners. Create and execute social media initiatives that support institutional priorities, strengthen MICA's brand, expand audience reach and engagement, increase institutional visibility, and contribute to marketing and enrollment objectives. Manage an active project portfolio, build relationships around campus to enhance content, engage key audiences, and promote the College's mission and strategic priorities through collaborative storytelling and creative campaigns.  Create data-informed, original, well-written, and creative content that supports institutional goals, strengthens the institutional brand, and tells MICA's story authentically across MICA’s owned and social channels, including the MICA website, Instagram, TikTok, Facebook, LinkedIn, YouTube, Threads, and new and emerging platforms. Ensure content, tone, and voice in all digital content are consistent with MICA’s brand guidelines. Engage with digital communities, monitor and moderate comments and sentiment, and proactively respond to questions and conversations, and escalate as needed. Develop and maintain a comprehensive, long-term social media content calendar with timely and relevant content ideas and aligns…