Marketing Manager - Online Courses

Sr Marketing Manager who will play a crucial role in driving the success of our online programs, optimizing lead generation, and fostering collaboration among internal teams and agency partners. Key Responsibilities: Campaign Management: Execute data-driven campaigns, optimize ads across platforms (Meta, Google, LinkedIn), and leverage website inventory for course promotions. CRM Ownership: Manage HubSpot and CRM integrations to streamline contact lifecycle, nurturing, upselling, and cross-selling. Process Improvement: Develop scalable processes and align messaging across teams for efficient multi-channel campaigns. Analytics & Reporting: Deliver actionable insights through dashboards, optimizing MQLs, SQLs, content, and campaign performance. Operational Oversight: Oversee marketing, CRM, and feedback mechanisms, ensuring seamless stakeholder collaboration. Experience: Growth & Marketing Expertise: 3+ years of experience in growth and marketing operations, preferably in edtech or educational startups, with a focus on B2C growth and engagement. Specialized Skills: Proficiency in Growth Marketing, Funnel Optimization, Marketing Automation, CRM, and Analytics. Team Management: Proven ability to lead a team of 3+ members and drive performance. Retention & Research: Experience in retention strategies, multivariate experiments, and user research is a plus. Technical Proficiency: Skilled in Google Analytics, HubSpot, marketing automation software, A/B testing, and campaign optimization. Communication & Collaboration: Strong written and verbal communication skills with a collaborative approach to cross-functional teamwork. Operational Excellence: Tech-savvy, analytical mindset with a first-principles approach, adept at managing multiple projects in fast-paced environments.