Marketing Operations Expert - Marketo

Job Title: Marketing Operations Expert - Marketo Location: Hyderabad, India Shift Timings: 3 pm to 12 am/2 pm to 11 pm - UK Shift Company Overview Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media. Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era. About the Role NetCom Learning is looking for a hands-on Marketo expert to take full end-to-end ownership of our Marketo instance-administration, architecture, and day-to-day operations. This role sits at the intersection of marketing strategy and technical execution: you will translate business requirements from Marketing, RevOps, and Sales into scalable Marketo programs, campaigns, and data structures. You will also own the integration layer between Marketo and our broader GTM stack, including GoTo Webinar and Microsoft Dynamics 365 CRM. Success in this role looks like a well-governed, high-performing Marketo instance that reliably feeds clean, accurately-scored leads into the funnel, with minimal manual intervention and strong cross-functional trust in the data. What You Will Do Own the Marketo instance end-to-end-administration, architecture, governance, and roadmap. Translate business and marketing requirements into scalable Marketo programs, workflows, and campaigns. Design and maintain the Marketo data model, including custom fields, scoring fields, and program/channel taxonomy. Build and manage integrations between Marketo and Microsoft Dynamics 365 CRM, ensuring clean bi-directional sync of leads, contacts, and campaign data. Manage the Marketo–GoTo Webinar integration for webinar registration, attendance tracking, and follow-up nurture flows. Develop and maintain lead scoring, lead lifecycle, and routing logic in partnership with RevOps and Sales. Build, QA, and deploy multi-channel campaigns-email nurture, lead nurturing programs, event and webinar programs, and ABM campaigns. Maintain database health: segmentation, deduplication, data hygiene, subscription/preference management, and compliance (GDPR/CAN-SPAM). Create and maintain smart lists, smart campaigns, program templates, and reusable assets for scale and consistency. Monitor and troubleshoot sync errors, webhook failures, and API integration issues across the marketing tech stack. Partner with RevOps, Sales, and Data & Analytics teams to ensure funnel reporting reflects accurate, system-generated attribution. …