Marketing Projects & Automation Specialist

At Ayvens, progress starts with you. Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move. Ayvens is the leader in operational leasing in Luxembourg, Europe and worldwide. A service company whose main shareholder is the Société Générale group, Ayvens places the customer at the heart of its organisation. Our strength lies in our team: 150 people who, through their enthusiasm, commitment and good humour, have been developing the company since 1985.   Ayvens in Luxembourg is also one of the first companies to have committed to CSR, Corporate Social Responsibility, obtaining the INDR label in 2011 and signing the Diversity Charter in 2013.   In 2017, 2019, 2021 and 2023, the Great Place To Work® Institute certified Ayvens Luxembourg as a great place to work following a survey of all its employees.   Senior Marketing Projects & Automation Specialist   Location : Strassen Contract type: Permanent contract full-time 40h from Monday to Friday Availability: As soon as possible   Your missions:   To support our continued growth and transformation in Luxembourg, we are looking for a highly motivated and experienced Senior Marketing Projects & Automation Specialist to strengthen our Marketing team.   As a Senior Marketing Projects & Automation Specialist, you will play a key role in driving marketing transformation initiatives and enhancing customer engagement through data-driven marketing strategies and automation.   You will lead and coordinate marketing projects across multiple stakeholders, while taking ownership of CRM and marketing automation activities. You will help optimize customer journeys, improve campaign performance, and contribute to the deployment and evolution of Salesforce Marketing Cloud capabilities. This position requires a strong project-oriented mindset, excellent stakeholder management skills, and the ability to operate effectively within a regulated and international environment.   Your most important challenges are as follows:   Marketing Projects & Transformation: Lead and coordinate strategic and operational marketing projects. Act as a key contributor to the evolution of customer experience and customer engagement/retention initiatives. Collaborate with local and international stakeholders to deliver marketing improvements and business initiatives. Identify opportunities to optimize processes, tools and workflows across the marketing function. Support the implementation of best practices and innovation within the marketing team. Marketing Automation & CRM: Manage and optimize marketing automation campaigns through Salesforce Marketing Cloud. Design, execute and monitor automated customer journeys and lifecycle campaigns. Support CRM strategy development and customer segmentation initiatives. Ensure data quality and contribute to customer database enrichment. Analyze campaign performance and provide actionable…