Marketing Specialist 🇦🇺

Established over 20 years ago, with over 120 headcount, we are a growing Melbourne headquartered Software Engineering Consultancy with a core focus of delivering business-critical digital products to our clients. Our teams work alongside our customers to dissect their complex problems and convert them into value-driven solutions, combining innovative principles in development, design, analysis and quality automation. We utilise Design Thinking and Agile practices to rapidly create customer and business first software, testing and embracing new technologies and trends along the way. This is a strategic and hands-on leadership role responsible for shaping and executing Fabric Group’s marketing, demand generation, employer branding, and market positioning strategy. Reporting directly to the executive leadership team, you will own the planning, execution, and continuous improvement of all marketing activities across the business. You will work closely with our service line leaders, pursuit teams, delivery leaders, technology specialists, partners, and people teams to ensure Fabric Group is recognised as a leading technology consultancy across Australia and APAC. This role is ideal for someone who thrives in a fast-paced environment, enjoys wearing multiple hats, and is excited by the opportunity to build, scale, and continuously evolve a modern B2B technology marketing function. 💻What you will do: Brand Strategy & Market Positioning Own and evolve Fabric Group’s brand strategy and market positioning. Develop compelling messaging across our service offerings, industries, partnerships, and capabilities. Ensure consistency across all external and internal communication channels. Identify opportunities to strengthen Fabric Group’s reputation and visibility across the market. Demand Generation & Growth Marketing Develop and execute integrated demand generation campaigns aligned to business growth objectives. Partner with leadership teams to support go-to-market strategies for new services, offerings, and industry solutions. Create campaigns that generate awareness, engagement, leads, and client opportunities. Monitor and report on campaign performance, pipeline contribution, and ROI. Events & Community Building Own the end-to-end planning and execution of: -Industry conferences -Executive roundtables -Client dinners -Meetups -Webinars -Workshops -Partner events -Internal events Manage event logistics, content, promotion, sponsorships, stakeholder engagement, and post-event reporting. Create meaningful opportunities for client engagement and community building. Content & Thought Leadership Lead the creation and distribution of high-quality content including: -Case studies -Client success stories -Blogs and insights -Whitepapers and eBooks -Podcasts -Webinars -Video content -Executive thought leadership Collaborate with consultants, architects, engineers, and delivery leaders to transform technical…