Marketing Specialist

Position Summary The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign, and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s customer base and creating effective strategies that will promote the long-term growth of our organization. What will your job entail? Job Responsibilities: • Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies. • Collaborate with the sales team to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities. • Develop and execute marketing programs to promote the company’s brand. Responsible for seeing these projects through to completion and measuring their success. • Use data to measure the effectiveness of marketing campaigns, gain insights, and make adjustments as needed. • Ensure that all creative marketing materials undergo regular review and adhere to brand guidelines. • Develop and communicate marketing plans, campaign results, and project recommendations to the senior management team. • Coordinate with the marketing design and content teams to generate digital and print advertising material. • Maintain and update impeccable records of marketing metrics and results of past campaigns. • Prepare regular sales forecasting reports, monitor sales performance, and understand the market trends. • Monitor and report on competitors’ marketing and sales activities to identify potential threats and opportunities. Work Experience and Education: · Bachelor’s degree in Marketing, Business Administration or a related field with 5 years of related experience; or 3 years and a Master’s degree; or a PhD without experience. Or equivalent work experience. Licenses & Certifications: · Professional Certified Marketer (PCM) is preferred. Technical/Functional Skills: · Market Strategy · Outside Sales · Lead Generation · Campaign Management · Brand Strategy · KPI Tracking · Digital Marketing Tools · Market Research · Project Management · Insurance Industry Knowledge Ryan Specialty is an Equal Opportunity Employer. We are committed to building and sustaining a diverse workforce throughout the organization. Our vision is an inclusive and equitable workplace where all employees are valued for and evaluated on their performance and contributions. Differences in race, creed, color, religious beliefs, physical or mental capabilities, gender identity or expression, sexual orientation, and many other characteristics bring together varied perspectives and add value to the service we provide our clients, trading partners, and communities. This policy extends to all aspects of our employment practices, including but not limited to, recruiting, hiring, discipline, firing, promoting,…