Measurement Strategy Manager

We Are: RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving performance using Deep Learning across the entire purchase funnel. Founded in 2012 and now operating in 90+ markets, RTB House has always been private-by-design. It embraces first-party advertising and a relentless approach to innovation. RTB House offers end-to-end Deep Learning-powered AdTech products and solutions to maximize conversion, drive new customer acquisition, create engagement, and fuel long-term demand for a global base of clients. In 2026, RTB House launched rtb.com, a self-service platform specifically designed to allow small and medium-sized businesses and agencies to deploy auto-built creatives and maximize performance on any budget. Why RTB House: In this role on the Global Product Commercialization (GPC) team, you will own how RTB House proves its value. This person is our in-house expert on measuring performance media — every method a client might use to judge us, every third party that runs those tests, and how we earn a better result when the measurement is on the table. You Will: Map how clients measure our value Develop a comprehensive understanding of how clients evaluate the value and effectiveness of RTB House marketing across product lines, including Retargeting (RTG), Quality Traffic, Performance Video, Co-op, and new products as they launch. Establish a clear internal framework for what success looks like for clients across different products and measurement approaches. Build the measurement taxonomy Define and maintain a comprehensive taxonomy of measurement methodologies, including attribution, geo-split (market-level) testing, user-split A/B incrementality testing, MMM (media mix modeling), MTA (multi-touch attribution), and emerging approaches. Maintain a current view of the measurement landscape and the companies operating within each category. Own third-party measurement intelligence Develop deep expertise in the third-party measurement ecosystem, including incrementality, MMM, and attribution providers used by clients to evaluate performance. Build a strong understanding of key vendors, including their methodologies, data inputs, strengths, limitations, and evolving market position. Monitor and develop relationships with relevant measurement partners, identifying opportunities to strengthen collaboration and improve outcomes. Build the standard for performing under measurement Develop standards and playbooks for how RTB House prepares for and performs in measurement tests, and enable commercial teams to apply these best practices effectively. Provide direct support on high-impact or strategically significant measurement initiatives, while building scalable processes that enable teams to manage tests independently. Turn learnings from individual measurement engagements into…