Meta ads associate- Octmark Technologies

Summary We are seeking a results-oriented Meta Ads Associate to orchestrate the end-to-end lifecycle of Facebook and Instagram advertising initiatives. This hands-on position requires close collaboration with performance, creative, strategy, and account teams to transform client goals into tangible business growth. The ideal candidate will possess a holistic grasp of the marketing funnel—from awareness to retention—and will leverage data, customer insights, and rigorous experimentation to drive strategic decisions beyond simple campaign execution. Responsibilities Execute the full spectrum of campaign management, including planning, deployment, and optimization for diverse objectives such as lead generation, sales, traffic, and brand awareness. Utilize Meta Ads Manager, Business Manager, and Events Manager to configure campaign structures, define target audiences, allocate budgets, set bidding strategies, and manage placements. Construct and refine audience segments, including prospecting pools, retargeting lists, custom audiences, lookalikes, and interest-based groups. Drive performance improvements by analyzing key metrics like Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), click-through rates, and conversion quality. Oversee technical implementation of tracking mechanisms, including Meta Pixel, Conversions API, and event configuration to ensure accurate attribution. Design and execute structured A/B tests across creative assets, copy variations, headlines, calls-to-action, audience segments, offers, landing pages, and budget allocations. Formulate hypotheses, establish success benchmarks, interpret test outcomes, document insights, and scale high-performing strategies while diagnosing and resolving underperformance. Partner with design, copywriting, and video production teams to create data-informed creative briefs that highlight compelling hooks, concepts, and formats. Evaluate the efficacy of various ad formats, including static images, carousels, Reels, videos, and user-generated content (UGC). Conduct granular performance analysis across campaign, ad set, ad, and audience levels to uncover trends, bottlenecks, and scaling opportunities. Translate advertising data into clear narratives that link campaign activity to qualified leads, revenue, and broader business outcomes. Align with cross-functional teams such as CRO, SEO, content, email, and branding to ensure cohesive marketing strategies. Requirements Requirements: Proven track record of hands-on management of Meta advertising campaigns. Deep expertise in campaign architecture, audience targeting, creative strategy, bidding models, optimization tactics, and reporting. Solid foundation in performance marketing principles and funnel dynamics. Strong capability to derive evidence-based decisions from complex data sets. Exceptional analytical, problem-solving, communication, and attention-to-detail skills. Demonstrated ability to juggle multiple campaigns and…