Multimedia Specialist

DEFENDERS OF WILDLIFE POSITION DESCRIPTION JOB TITLE: Multimedia Specialist SALARY: $79,000 - $85,000 FLSA: Exempt DEPARTMENT: Communications LOCATION: Washington, DC REPORTS TO: Multimedia Director NUMBER OF DIRECT/INDIRECT REPORTS: N/A LAST REVISED: August 2026 POSITION SUMMARY Develops and delivers strategic, audience-centered multimedia storytelling that advances Defenders of Wildlife’s conservation, education, advocacy, brand and fundraising objectives. Expands organizational reach and engagement across social and emerging platforms by translating science and fieldwork into accessible, high-quality visual and audio content. ESSENTIAL DUTIES AND RESPONSIBILITIES 1. Develop integrated multimedia storytelling strategies and creative approaches that translate Defenders’ conservation priorities into compelling, audience-centered content; exercise judgment on approaches, formats and channels within approved organizational and campaign direction, with work reviewed by the Multimedia Director and key stakeholders. Tasks may include: Strategize with Defenders’ staff on the style, length and type of multimedia content for a variety of mediums. Brainstorm, pitch, generate, and optimize content for projects, campaigns, and coalitions designed to achieve a specific goal and reach a target audience. Establish Defenders as thought leaders and visualize the strategic plan. 2. Deliver a high-quality portfolio of original video, audio, multimedia assets and visual storytelling that advances program, advocacy, education, brand and fundraising objectives across digital, broadcast and social-first channels. Tasks may include: Create original content for Defenders of Wildlife’s programs, branding, advocacy, and fundraising needs, including vertical video and audio. Create polished CTV and PSA videos, audio and radio ads, and ensure all versions are delivered on time and without error. Create and integrate designs and animations into deliverables. Capture and highlight Defenders’ work in the field, in the courts, and on Capitol Hill. 3. Optimize platform-specific multimedia engagement for social media platforms, YouTube and emerging channels by applying audience insights, performance analytics and iterative creative testing to strengthen reach, relevance and supporter action. Tasks may include: Create content for TikTok, Instagram, YouTube, and other social media platforms as needed. Use analytics and debriefs to drive strategy,tests, iterations, and apply learnings to content development. 4. Partner with Communications, Integrated Marketing, conservation and advocacy colleagues to identify priority stories, align content with strategic goals and ensure multimedia narratives are scientifically accurate, timely and mission-aligned. Tasks may include: Collaborate closely with Communications and Integrated Marketing staff, especially the social media team, to deliver targeted content. Collaborate…