ODG Marketing Analyst

No Relocation Assistance Offered Job Number #174975 - Surrey, England, United Kingdom Who We Are Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.   Location: Woking, Surrey Reporting to: Director, Marketing ODG (West Europe Cluster) Salary range pa: £40050 - £44500 "At Hill’s we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health." Position Summary: The Omni Demand Generation (ODG) Analyst is the key driver of data-driven insights and measurement for our demand generation model. This role is responsible for establishing one unified view of performance connecting our cross-functional Omni KPIs to inform the fluid optimization and reallocation of budgets and resources across all commercial levers. This is a highly analytical role, focused on measuring the effectiveness of activation strategies and providing strategic recommendations to drive measurable business growth. The ODG Analytics Manager works closely with the Commercial Country teams to ensure all activities are measured and optimized based on performance data. By leveraging modern data visualization and cross-commercial analytics, this role ensures our omnichannel strategies successfully win the omni-shopper. The position reports into the ODG Marketing Director of the West Europe Cluster. Responsibilities include the following but not limited to: Performance Measurement & Modeling: Lead the development of measurement frameworks and analytical models to assess the effectiveness and ROI of the cluster’s commercial efforts to drive brand purchase and advocacy. Ensure analysis is deeply rooted and informed by the "Moments that Matter" in the pet parent journey to quantify demand drivers.  …