Paid Media Planner

At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose. Position Overview:   We are seeking a skilled   Paid Media Planner   with hands-on experience   developing,   managing ,   and executing   integrated   media campaigns across multiple channels .   In this role, you will be responsible for overseeing and optimizing media strategies to ensure maximum performance and efficiency across various lines of business and audiences (B2B/B2C). Your expertise will help drive impactful results and elevate our brand presence across all media channels.   Our Impact:   At Freddie Mac, our mission is to provide liquidity, stability and affordability to the U.S. housing market. You will be part of a team helping to Make Home Possible for more families across the nation.   Our team is a group of experienced marketers responsible for Freddie Mac’s enterprise paid media advertising initiatives. We deliver awareness, engagement, education and lead-generation campaigns that raise the profile of Freddie Mac and the products, tools and services we provide. Our team is responsible for the design and implementation of effective media and marketing strategies, the optimization of all campaigns and the creation of new engagement strategies. We collaborate   across   Freddie Mac to ensure alignment with business objectives and deliver with excellence.   Your Impact:   Reporting to the Senior Manager, Enterprise Advertising,   y our work will include the following responsibilities:   Campaign Management:   Manage   end-to-end paid media campaigns across   various   channels   (social,   direct to publisher, SEM, emerging,   traditional,   and   programmatic )   ensuring alignment with overall marketing and campaign strategies.   Develop and implement new media campaigns as needed, including planning, creative development and   hands-on   execution   directly within ad   platforms .   Develop and manage budgets for paid media campaigns, ensuring efficient allocation of resources to increase return on investment.   Coordinate   invoices   and collaborate with finance and accounting teams to reconcile as needed.   Support media planning and buying across various platforms, adapting to evolving business needs.   Strategy Development:   Develop strategic, omni-channel integrated marketing campaigns that connect business objectives, audience insights, messaging and media execution.   Lead comprehensive   paid   media strategy across lines of business (B2B/B2C) and target audiences that align with overall business goals.   Ensure seamless integration of media campaigns with other marketing channels and initiatives, enhancing overall campaign effectiveness.   Stay current with industry…