Paid Media Specialist

Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) Google Ads | Meta Ads | Performance Marketing | Lead Generation Job Type: Full-Time, Remote Working Hours: U.S. Business Hours Reports To: Marketing Director / Head of Growth About the Role At Pavago, one of our clients is hiring a results-driven Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms. This is more than a campaign management role. You’ll take ownership of the full paid media lifecycle—from strategy and campaign setup to optimization, reporting, and revenue growth. You’ll be responsible for: Paid media strategy and execution Lead generation and customer acquisition Campaign optimization Budget management Landing page performance Data analysis and reporting Working closely with marketing leadership, you’ll drive measurable business growth through continuous testing, optimization, and data-driven decision-making. If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth , this role is built for you. What You’ll Own Google Ads Management Plan, launch, and optimize campaigns across: Google Search Google Display Performance Max (PMax) Local Services Ads (LSA) Conduct keyword research and manage: Match types Negative keywords Bid strategies Ad copy Monitor budgets, pacing, and campaign performance daily. Identify opportunities to improve efficiency and scale successful campaigns. Meta Ads Management Build and optimize campaigns across: Facebook Instagram Manage campaigns focused on: Brand Awareness Lead Generation Remarketing Create and optimize: Custom Audiences Lookalike Audiences Retargeting Campaigns Collaborate with creative teams to improve ad copy, visuals, videos, and creative performance. Landing Page & Conversion Optimization Work with landing page platforms such as: Unbounce Instapage Similar tools Conduct A/B testing on: Headlines Calls-to-Action (CTAs) Forms Layouts Continuously improve landing page conversion rates through testing and optimization. Performance Analysis & Reporting Prepare weekly and monthly performance reports. Monitor and report on: Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate (CVR) Click-Through Rate (CTR) Identify trends, opportunities, and performance issues early. Present actionable recommendations backed by campaign data. Requirements Must-Have Qualifications Experience 3+ years of hands-on paid media management experience. Strong experience managing: Google Ads Google Search Performance Max (PMax) Local Services Ads (LSA) Hands-on experience managing Meta Ads campaigns end-to-end. Proven ability to optimize campaigns using performance data. Experience managing monthly advertising budgets of $50,000+ . Experience managing multiple campaigns simultaneously. …