Paid Performance Marketing Specialist

Company Overview DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future. For more information, please visit: www.didiglobal.com/news #LI-Hybrid Team Overview The ideal candidate will have extensive experience in performance marketing and a proven ability to manage budgets and drive measurable results. They should be comfortable working across multiple markets at different stages of maturity, adapting strategies to local contexts while maintaining a clear focus on efficiency and impact. At DiDi, we’re building one of the most effective and ambitious growth and performance marketing engines in the industry. We’re looking for someone who’s excited to be part of that journey and brings both strategic thinking and operational excellence to the table. Role Responsibilities Be Performance Marketing Organization representative inside of DiDi, managing the relationship with Marketing Science & Technology, Ad Operations and Growth Ops, Marketing and S&P, to ensure best-in-class communication, support and execution Planning and execution of a holistic media acquisition strategy that supports growth while meeting budget requirements Analyze performance and provide insights to ensure key partners understand plans, optimizations and results Translate actual business needs to performance marketing capabilities; Ensure proper tracking, attribution, automation, and optimization by leveraging different teams and tools Collaborate with Paid Media, Branding & Analytics functional groups to build testing opportunities, measurement frameworks process and product improvements Prioritize multiple project pipelines for the respective business lines The candidate will own a business unit (Food or Ride Hailing for example) and drive success from the Paid Marketing perspective, ensuring that multiple teams (mainly Ops, Growth, Marketing and Paid) will follow the same direction and focus on a clear strategy Role Qualifications 3+ years of performance marketing experience (preferably with consumer apps) Deep Search, Paid Social, and Display advertising buying knowledge …