Paid Search Manager

Why this role exists We are seeking an experienced, analytical, and data-driven Paid Search Manager to own and scale our Google Ads and Microsoft (Bing) Ads programs. Managing a combined monthly budget of $225K–$250K+, you will be directly responsible for the strategy, execution, optimization, and continuous growth of our paid search efforts. You will oversee a multi-faceted account structure—including Branded, Non-Branded, Performance Max (PMax), and Demand Generation campaigns—leveraging advanced tROAS bidding strategies to maximize revenue and return on ad spend. End-to-End Account Ownership : Strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts targeting high-volume revenue growth. Bidding Strategy & Budget Allocation : Manage and fine-tune automated bidding strategies (specifically tROAS and Maximize Conversion Value), continuously balancing spend between high-intent search, PMax, and Demand Gen channels. Campaign Execution & Optimization : Structure and refine Branded and Non-Branded search campaigns for high relevance, strong quality scores, and efficiency. Optimize Performance Max (PMax) campaigns using strategic asset groups, audience signals, negative keyword lists, and placement exclusions. Scale Demand Generation campaigns to capture upper/mid-funnel demand through engaging visual and video assets across YouTube, Discover, and Gmail. Testing & Experimentation: Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets. Data & Attribution Integrity : Collaborate with data/analytics teams to ensure accurate conversion value modeling, offline conversion tracking (OCT), first-party data integration, and attribution accuracy. Cross-Functional Alignment : Work closely with Creative, Copywriting, and Landing Page teams to supply high-performing assets for Demand Gen and PMax campaigns. Reporting & Insights : Deliver weekly and monthly performance reports highlighting key metrics (Spend, Revenue, ROAS, CPA, Conversion Value) and actionable insights to senior leadership. Experience: 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts. Budget Scale: Proven track record of directly managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals. Smart Bidding Mastery: Deep, practical expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics. Campaign Diversity: Extensive experience running and optimizing non-branded search, PMax, and Demand Gen (or Discovery) campaigns. Analytical Skills: Expert-level capability in Google Analytics 4 (GA4), Excel/Google Sheets (pivot tables, data manipulation), and attribution modeling. Technical Proficiency: Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced…