Paid Social Content Manager

Paid Social Content Manager Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden. OVERVIEW We're looking for a creative and strategic social marketing leader who understands what makes content perform and how to translate cultural trends into compelling paid social creative. You'll work closely with our Organic Social team, drawing on content insights, platform trends and audience behaviours to develop social-first creative that aligns with our wider brand strategy. While not responsible for Organic Social strategy, you'll bring a strong understanding of organic content and creative ideation to ensure paid social creative feels relevant, engaging and native to each platform. Working cross-functionally with Brand Marketing, Creative, Studio and Marketing teams, you'll oversee the creative process from concept to delivery, while using performance insights and reporting to measure success and continuously improve creative output. Location: 3 days per week at our North Acton office, 2 days from home. WHAT YOU WILL DO Lead the paid social creative strategy from concept to execution, overseeing planning, content creation, shoots and delivery. Develop social-first creative concepts informed by a strong understanding of organic social content, trends and audience behaviours. Work closely with the Organic Social team to ensure paid social creative complements and amplifies wider content strategies. Partner with Paid Media and Product Marketing teams to translate insights into effective creative campaigns. Create inspiring briefs and manage relationships with influencers, creators and external partners. Own creative performance reporting and insight generation, using data to shape future creative decisions. Drive ongoing testing and optimisation to improve creative effectiveness and commercial performance. WHAT WE ARE LOOKING FOR Proven experience developing high-performing social creative strategies for paid channels. Strong understanding of organic social content, platform trends and audience behaviours. Experience partnering with Organic Social teams to create cohesive, social-first content strategies. Ability to analyse performance data and translate insights into creative recommendations and optimisation opportunities. Experience leading creative development from concept and briefing through to production and delivery. Strong knowledge of creator marketing, content production and social storytelling. Collaborative and influential communicator, comfortable working across multiple teams and stakeholders. OUR BEHAVIOURS At Boden, how we work matters just as much as what we deliver. We keep things simple. We say what we mean, keep each other in the loop,…