Paid Social Senior Associate

We are PMG PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years. Who You Will Be Working With Join a team of innovative thinkers and collaborative problem-solvers who are passionate about the ever-evolving world of paid social media. Our Social team is dynamic, supportive, and dedicated to helping our clients achieve extraordinary results. You’ll work closely with strategists, creatives, data analysts, and technologists to craft campaigns that make a tangible impact on some of the most exciting brands in the industry. We believe in fostering a culture where every team member feels valued, empowered, and inspired to bring their unique talents to the table. At PMG, your voice will be heard, your ideas embraced, and your growth supported every step of the way. If you’re looking for a role that blends cutting-edge innovation with meaningful collaboration, we’d love to welcome you to our team. What You Will Do Shape and execute paid social strategies that align with client objectives, overseeing budget allocation, media planning, reporting, and forecasting in partnership with cross-functional teams. Manage the setup and trafficking of campaigns across platforms like Meta, TikTok, Pinterest, Snap, and LinkedIn, ensuring best practices and precision in execution. Develop and implement testing frameworks to uncover actionable insights, translating complex data into clear, impactful recommendations for clients and internal stakeholders. Collaborate with PMG teams and platform partners to optimize campaign performance, offering real-time analysis and subject-matter expertise during client interactions. Harness PMG’s proprietary technology, Alli, to streamline workflows, analyze performance data, and unlock deeper campaign insights, contributing to its ongoing enhancement. Take ownership of project timelines and deliverables, ensuring campaigns meet strategic goals and exceed expectations. Bring a proactive mindset and enthusiasm to each day, inspiring your team and making a meaningful impact on the brands you support. What You Will Bring 3+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience. Intermediate expertise in Paid Social and Content Marketing to craft, execute, and optimize impactful campaigns. Foundational knowledge of Marketing Metrics and Marketing Planning & Analysis to drive data-informed strategies and recommendations. …