Paid Social Specialist

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Paid Social Specialist, you will help build, launch, and improve Paid Social campaigns (primarily Meta; plus TikTok, Pinterest Performance+, Snapchat, Reddit as relevant) to grow new customers and revenue, while keeping efficiency on track. You’ll follow clear playbooks, turn performance and creative learnings into next actions, and try new ideas in controlled environments  before wider rollout. You’ll partner closely with Creative, Analytics, Product/Bliss Point, and senior Channel Leads in your Pod, communicate clearly, and document what works so the team can reuse it. We align scope and expectations to our job architecture for consistency and transparent progression. Key responsibilities Client‑Centric Support client updates and weekly reporting with accurate, on‑time inputs; explain results and next steps in plain language tied to goals. Execute approved changes (e.g., promo, budget, pacing) within guardrails; escalate when trade‑offs are needed. The Tinuiti Way Own day-to-day campaign execution across Paid Social (Meta, TikTok, etc) Apply solid Paid Social craft (creative + audience + signal quality) and grow your  awareness of how Social connects to Search, Commerce, TVAD, and Creative. Apply the Tinuiti Way playbooks and best practices: follow the standard SOPs, checklists, and templates for Paid Social setup, QA, delivery checks, and weekly readouts; meet our quality bars (pixel/CAPI health and event mapping, UTMs, catalog/DPA integrity, creative rotation/fatigue, audience overlap, and policy/brand‑safety compliance). Escalate deviations promptly, capture outcomes in the standard readout format, and share feedback through existing channels. Product‑Led Operate platform features (Meta Ads Manager including Advantage+/basic value optimization/CAPI; basic TikTok Ads Manager; Pinterest Performance+ as relevant) using checklists; run controlled  pilots and monitor outcomes before scaling. Use team‑shared Bliss Point signals…