Performance Marketing Executive

Location: Mohali Employment Type: Full-Time Experience: 1-2 Years Job Overview We are looking for a Performance Marketing Executive with hands-on experience managing Google Ads and Meta Ads campaigns. The candidate should be comfortable with day-to-day campaign execution, optimization, reporting, research, and basic tracking. The role will involve working on both Ecommerce/DTC and B2B lead generation campaigns for Indian and international clients. Key Responsibilities ● Set up, manage, and optimize Google Ads and Meta Ads campaigns. ● Perform daily account hygiene and performance checks. ● Conduct keyword, audience, and competitor research. ● Monitor campaign budgets and performance. ● Execute creative, audience, keyword, and campaign tests. ● Analyse metrics such as ROAS, CAC, CPA, CPL, CTR, CPC, and CVR. ● Prepare weekly and monthly performance reports. ● Identify underperforming campaigns and suggest optimizations. ● Perform basic landing page and funnel analysis. ● Identify and troubleshoot conversion tracking issues. ● Support media planning and campaign scaling under senior guidance. Required Skills ● 1–2 years of hands-on performance marketing experience. ● Strong working knowledge of Google Ads and Meta Ads Manager. ● Ability to independently set up and manage standard campaigns. ● Good understanding of campaign optimization and performance metrics. ● Basic knowledge of conversion tracking and attribution. ● Strong analytical and problem-solving skills. ● Good working knowledge of Google Sheets. Tools & Platforms ● Google Ads ● Meta Ads Manager ● Google Analytics 4 ● Google Tag Manager ● Google Merchant Center ● Google Sheets ● Looker Studio ● Shopify Preferred Experience ● Experience with Ecommerce/DTC and lead generation campaigns. ● Understanding of Google Search, Shopping, Performance Max, and Meta prospecting/remarketing campaigns. ● Familiarity with Shopify and Merchant Center. ● Experience working on Indian or international client accounts.