Performance Marketing Expert

We are looking for a results-driven and proactive Performance Marketing Expert  with proven experience in managing paid campaigns across multiple digital channels. The ideal candidate should have strong analytical skills, a data-driven mindset, and the ability to optimize campaigns for maximum ROI and performance. Key Responsibilities: Plan, launch, and optimize Google Ads (Search, Performance Max, Display, YouTube, Remarketing) and Meta Ads campaigns.  Conduct keyword and audience research.  Monitor daily campaign performance and optimize bids, budgets, audiences, creatives, and landing pages to improve ROAS and CPA.  Set up and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4, Google Ads Conversion Tracking, and Meta Pixel.  Prepare weekly and monthly performance reports with actionable insights.  Collaborate with the creative and web teams to improve landing page conversion rates.  Perform competitor analysis and identify growth opportunities.  Manage campaign budgets while achieving lead generation and revenue targets.  Stay up to date with platform updates and industry best practices. Requirements: Strong hands-on experience with Google Ads and Meta Ads Manager.  Proficiency in Google Analytics 4 and Google Tag Manager.  Experience with Meta Pixel, Google Ads Conversion Tracking, and conversion attribution.  Knowledge of keyword research tools and campaign structure.  Strong understanding of bidding strategies, quality score, audience targeting, remarketing, and conversion rate optimization.  Proficient in Microsoft Excel or Google Sheets for reporting and analysis.  Strong analytical, communication, and problem-solving skills. Educational & Experience requirements:  Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or a related field 2 plus years managing Google Ads and Meta Ads campaigns Important Note: Candidates should demonstrate a strong analytical mindset with proven experience managing lead generation and e-commerce campaigns.  Must be comfortable handling monthly ad budgets, making data-driven optimization decisions, and working closely with designers, developers, and account managers. Experience with US-based clients is highly preferred. Immediate joiners will be given preference. Location: Gulberg V, Lahore Timings: 9:30 AM – 6:30 PM