Performance Marketing Specialist

PERFORMANCE MARKETING SPECIALIST Company: Lux Decor Collection Employment Type: Full-Time Location: Remote Experience: 3+ Years Industry: E-commerce | Home & Textile | Apparel | Lifestyle About the Role Lux Decor Collection is looking for an experienced and hands-on Performance Marketing Specialist to manage, optimize, and scale our digital advertising and customer acquisition efforts across multiple platforms. We are looking for someone who is highly data-driven, commercially minded, and focused on revenue and profitability —not simply impressions, followers, or engagement. The ideal candidate will have strong experience in Meta Ads, TikTok Ads, Google Ads , and other paid media platforms, along with an understanding of e-commerce, affiliate marketing, influencer/creator partnerships, and US-market customer acquisition . Key Responsibilities Manage, optimize, and scale paid advertising campaigns across: Meta Ads / Facebook / Instagram TikTok Ads Google Ads Snapchat Ads YouTube Ads Other relevant paid social and digital advertising platforms Develop and execute full-funnel performance marketing strategies focused on customer acquisition and revenue growth. Scale campaigns based on ROAS, CPA, CAC, revenue, conversion rate, and profitability . Plan, launch, and continuously test: Ad creatives Audiences Products Offers Campaign structures Ad copy and messaging Landing pages Analyze campaign and customer data to identify opportunities and continuously improve performance. Monitor daily campaign performance and make data-driven optimization decisions. Identify underperforming campaigns, audiences, products, and creatives and take corrective action. Develop and manage affiliate and influencer marketing programs to generate incremental revenue. Recruit, onboard, and scale affiliates and creators using platforms such as Trybe and similar affiliate/creator tools . Work closely with the content and creative teams to identify high-performing creatives and scale winning concepts. Provide creative insights based on paid advertising performance and customer behavior. Analyze competitors, market trends, products, offers, and customer acquisition opportunities. Track advertising spend, revenue, ROAS, CPA, CAC, CTR, CPC, CPM, CVR, AOV, and other relevant performance metrics. Prepare regular performance reports with clear insights, growth opportunities, and actionable recommendations. Help identify new channels and opportunities for scalable customer acquisition. Stay up to date with the latest paid advertising, e-commerce, affiliate marketing, creator marketing, and social commerce trends . Requirements 3+ years of hands-on experience in Performance Marketing, Digital Marketing, Paid Media, or Growth Marketing. Strong hands-on experience managing Meta Ads and TikTok Ads . Strong experience with Google Ads . Experience with Snapchat Ads and YouTube Ads is highly preferred. Strong understanding of…