Performance Marketing Specialist

Performance Marketing Specialist Role Overview We are looking for a hands-on Performance Marketing Specialist who takes ownership of measurable business outcomes, not just campaign activities. This is an execution-focused role requiring direct involvement in Google Ads, Meta Ads, LinkedIn Ads, analytics, tracking, and conversion optimisation. You will own the performance of assigned client accounts across the entire customer journey, from ad campaigns and landing pages to conversions and lead quality. As the primary owner of client growth, you will be expected to turn business objectives into clear strategies, execute campaigns, identify opportunities, and continuously improve performance. Key Responsibilities 1. End-to-End Performance Ownership Own the performance and growth of assigned client accounts. Define, track, and improve key metrics such as CPL, CPA, ROAS, conversion rate, lead quality, and revenue contribution. Translate client objectives into clear performance marketing strategies, roadmaps, and experiments. Take accountability for results and proactively identify opportunities for improvement. 2. Hands-On Paid Media Management Plan, launch, manage, and optimise campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Work directly on campaign setup, account restructuring, targeting, bidding, budgeting, and ongoing optimisation. Manage Search, Display, YouTube, Performance Max, Advantage+, lead-generation, and other relevant campaign types. Monitor budget utilisation and allocate spend based on performance and business priorities. Stay current with platform developments, including automation, broad match, audience signals, attribution changes, campaign-type updates, and advertising policies. 3. Analytics, Tracking and Tagging Use data to understand performance across the entire marketing funnel. Work hands-on with Google Analytics 4 and Google Tag Manager. Set up and troubleshoot conversion tracking across advertising and analytics platforms. Configure events, triggers, variables, data layers, and cross-platform tracking requirements. Collaborate with development teams to build and maintain a reliable tracking infrastructure. 4. Funnel and Conversion Optimisation Own the customer journey from the initial ad interaction to the final conversion and lead outcome. Identify performance gaps across landing pages, forms, conversion journeys, and tracking. Analyse user behaviour and recommend improvements that increase conversion rates and lead quality. Work with content, design, and development teams to implement and test conversion improvements. Ensure campaign messaging, creatives, landing pages, and targeting remain aligned. 5. Experimentation and Scaling Build a structured test, learn, and scale approach across client accounts. Plan and run A/B tests across creatives, messaging, landing pages, audiences, targeting, bidding strategies, and campaign structures. Define clear hypotheses and success metrics…